Mr. CHU KERD YEE
Chu Kerd Yee, is our Executive Director, appointed to the Board on 23 November 2023. He oversees the Group’s business development plans, strategies, and sales and marketing activities, driving growth and market presence.
Chu began his career in 1992 as a Supervisor at UTEC Trading Sdn Bhd, later advancing to Manager in charge of sales and marketing. He co-founded Keju-ruteraan U-Teknik Sdn Bhd and U-Teknik Trading, where he played a pivotal role in managing operations and marketing switchboard products.
Joining our Group in 2015 as Business Development Advisor, Chu supported the development of strategies under Managing Director Khor Chuan Meng. Promot-ed to Business Development and Strategies Director in 2017 and Executive Director in 2020, he continues to lead with expertise in business strategy and marketing, contributing significantly to the Group’s success.
